So it's here, the most important week in the fashun gals calendar - London Fashion Week. Where the most fashionable people be it celebrity, blogger, tv personality, magazine types, models, actors/actresses storm upon Somerset House to observe the latest offerings for the coming season (SS14). Although I won't be live at the events I will be following from the comfort of my sofa.

So my chosen designer for Day #1 was Eudon Choi, born in Korea Eudon was trained as a menswear designer. He went to Royal College of Art and studied an MA in womenswear, he then went on to create his label in 2009. When looking at the collection the aspect that caught my eye was how the pieces are extremely feminine with florals, and flattering stripes yet use masculine shapes. I looked Eudon up to see how he is actually described and I found the phrase 'Masculine yet feminine' which as I had established describes his signature style perfectly.

His SS14 collection is said to take inspiration from 'nature and the exotic flora of Asia' which is extremely evident. Mouth watering florals with beautiful shades and patterns. A very delicate collection beautifully crafted - with his technical skills obvious. 

I love the oversized floral jacket pictured below. For a bold print boyfriend style jacket like this it has kept it's delicate pretty image. The white dress although simple in colour has a very intricate design with the pleated asymmetric shape at the bottom creating a statement runway piece. It's fact I can't watch a show without being drawn to the stripes - I love the diagonal print of the stripe dress which is slightly off centre with a dipped hem. Finally the long sleeved dress, eye catching or what?! The beautiful embroidered flowers break up the black boxy shape of the skirt which I think is extremely clever. 

This collection has me lusting after SS14 already having only just waved off SS13...

Finally let's appreciate these bloomin' beautiul models, glowing with peachy pink checks and wet look hair. 

So it's here, the most important week in the fashun gals calendar - London Fashion Week. Where the most fashionable people be it celebrity, blogger, tv personality, magazine types, models, actors/actresses storm upon Somerset House to observe the latest offerings for the coming season (SS14). Although I won't be live at the events I will be following from the comfort of my sofa.

So my chosen designer for Day #1 was Eudon Choi, born in Korea Eudon was trained as a menswear designer. He went to Royal College of Art and studied an MA in womenswear, he then went on to create his label in 2009. When looking at the collection the aspect that caught my eye was how the pieces are extremely feminine with florals, and flattering stripes yet use masculine shapes. I looked Eudon up to see how he is actually described and I found the phrase 'Masculine yet feminine' which as I had established describes his signature style perfectly.

His SS14 collection is said to take inspiration from 'nature and the exotic flora of Asia' which is extremely evident. Mouth watering florals with beautiful shades and patterns. A very delicate collection beautifully crafted - with his technical skills obvious. 

I love the oversized floral jacket pictured below. For a bold print boyfriend style jacket like this it has kept it's delicate pretty image. The white dress although simple in colour has a very intricate design with the pleated asymmetric shape at the bottom creating a statement runway piece. It's fact I can't watch a show without being drawn to the stripes - I love the diagonal print of the stripe dress which is slightly off centre with a dipped hem. Finally the long sleeved dress, eye catching or what?! The beautiful embroidered flowers break up the black boxy shape of the skirt which I think is extremely clever. 

This collection has me lusting after SS14 already having only just waved off SS13...

Finally let's appreciate these bloomin' beautiul models, glowing with peachy pink checks and wet look hair. 

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